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Teeth whitening is a simple, non-invasive cosmetic dental treatment that can change the colour of your natural tooth enamel and enhance the beauty of your smile. Because having whiter teeth has become the number one aesthetic concern of most patients, there are several ways to whiten teeth. You’ve probably seen tons of over-the-counter whitening products at your local drug store, from whitening toothpaste to rinses to whitening strips and other types of at-home treatments.
However, the most effective way to whiten teeth is with a professional teeth whitening session in the dental office.


Help your pearls shine brightly!


At SPINEL DENTAL, we offer the ZOOM (PHILIPS) One Hour teeth whitening Process to patients wishing to brighten their teeth and take years off their appearance. The process is safe and comfortable, and the results will be long-lasting, provided you take good care of your teeth and avoid staining agents such as tobacco, coffee, tea, and red wine.

Since teeth whitening only works on natural tooth enamel, it is essential to consider how the presence of any old fillings, crowns, etc., will affect the results of your whitening treatment. Replacement of any restorations will be done after bleaching to match the newly bleached teeth.

What does in-office professional tooth whitening involve?

The ZOOM (PHILIPS) Smile Whitening system; can be completed in as little as one hour. However, we highly recommend getting a dental cleaning before your teeth whitening, which will add more time to your appointment, enabling you to receive even more dramatic whitening results from the treatment. It is highly recommended to have your professional dental cleaning, not more than two to three weeks prior to your teeth bleaching session.
The first step in the teeth whitening process is the dentist consultation, our cosmetics dentists at Spinel Dental will do a primary consult and determine if you are a proper candidate for Zoom teeth whitening and if this procedure can provide your individual dental cosmetic needs.
The next step will be to apply a protective material to your gums so that the whitening gel will not irritate them. Next will apply the whitening gel to your teeth. Then, we will position a teeth whitening LED light (or known as Whitening UV light) over your teeth to activate the gel and speed the whitening process. The treatment process takes 50 to 60 minutes.
After the procedure, you will get a ZOOM Whitening Pen for future Home whitening touchups, as well as tips about keeping your smile bright for as long as possible. For consistency enjoying your bright smile, you may wish to book regular treatments to ensure your teeth are always white and shining.


Feel happier through a
Whiter Smile!

The smile impacts how people feel about themselves and how others see them.

It announces people to the world before they even say a word.

A whiter, brighter smile means vitality, youth, and confidence.

Long story short;

It says, “I care about my health” and “I pay attention to how I look.”

 What causes teeth colour change?

Suppose you are looking for a beautiful shiny white smile, your teeth colour has changed to yellow over time, or you're complaining about the staining that results from drinking dark beverages like coffee, cola or wine. Whatever reason you are looking for whiter teeth, we can help you achieve your goals.
Like skin and hair colour, tooth colours are genetically different for each person. So, for example, some people's teeth are darker or yellower than others. Your natural tooth colour also could be affected by many factors.

Dental internal discoloration and surface stains can be caused by:

The process of biological ageing.

Smoking or Chewing Tobacco or Vaping.

Consuming dark and pigmented foods and beverages like coffee, tea, colas, wine.

Inadequate oral hygiene and accumulation of tartar and plaque deposits.

Fluorosis (excessive fluoridation during tooth development)

Tetracycline affects due to post-treatment with antibiotics during childhood.

Tooth discoloration after dental trauma or injury. 


Zoom! Professional Teeth Whitening
A brighter, whiter smile

in about an hour!

When people meet each other, the Smile is the first impression they notice. However, straight, shiny white teeth are no longer just for celebrities. Over the last several years, innovations in cosmetic dentistry have made teeth whitening more affordable and safer for almost anyone looking for a brighter smile. But why is having a white smile important?

According to national surveys, 96% of adults believe an attractive smile makes a person more appealing to the opposite person, and 74% of adults believe an unattractive smile can hurt a person's chances of career success.

So, having a clean, straight smile that you feel confident about boosts your career and social opportunities!

What are the benefits of Teeth Whitening?

SELF CONFIDENCE enhances with teeth whitening

With teeth whitening, self-confidence will increase significantly. A smile with bright, shiny, pearly teeth is hard to miss! Whether you are on a date, business presentation, work or just hanging around.

The first signal to others around you that indicates you take care of yourself, your health, and your appearance are whiter teeth.

LOOK & APPEARANCE improves with whiter teeth

Even with the straightest teeth and healthiest smile, you’re not immune to the colour change that everyone faces from aging and everyday food and drink. Pigmented beverages stain the teeth over time. Teeth whitening will help to remove stains from your routine daily consumption.

People are more likely to focus on a shiny bright white smile instead of concentrating on wrinkles; that’s why teeth whitening is an excellent alternative for people who are self-conscious about their wrinkles, scars and frown lines.

So, Teeth whitening indirectly will draw attention away from them and brings more focus to shining smile.

AFFORDABLE Teeth whitening procedure

Teeth whitening cost is not like plastic surgery! But the results and outcome are incredible compared to the price. A touch-up home kit after an in-office teeth whitening session will be enough to prolong the effect of your teeth whitening.


with a smile that glows!
book your Zoom teeth whitening
in Hamilton, ON

What are the teeth whitening options and treatment types?

Teeth are not completely snowy white; many Canadians look for a brighter smile regarding surveys. As a result, they are a wide range of "teeth whitening" options that have become available in the market to consumers. These products fall into two main categories: Dental bleaches and Teeth surface whiteners.

Teeth Surface Whiteners
These products can remove surface stains by using an abrasive component. Most known products in this category are either chewing gums or whitening toothpaste. Because the special abrasives in these kinds of tooth whitening products are often only lighter or more refined varieties of what is used in regular toothpaste products, they are less to cause excessive tooth wear. 
As long as Home-use whitening systems are available to the public in various retail stores, these products should not be a substitute for Professional teeth cleaning and dental scaling because the effectiveness of these products is limited to teeth surface stains.

Professional Dental Bleaches
Dental bleaching products are mostly peroxide-based and have the capability to alter the tooth's colours. In-office professional whitening systems contain from 15% to 43% peroxide (carbamide or hydrogen peroxides) compared to at-home systems, which contain from 3% to 20% peroxide. Generally, not all dental discolourations have a proper response to tooth-bleaching cures. Therefore, we recommend before any tooth bleaching, patients need to consult with our dentists in Spinel Dental to assess and determine the cause of the tooth discolouration and determine whether a bleaching treatment will have the desired result. This step is essential for patients with restoration fillings, root canal treatments, crowns, or dark stains on the front teeth.

There are different in-office bleaching techniques available for the procedure:

VITAL BLEACHING is designed to work on "living" teeth and can whiten the teeth if they have become darker or stained by tobacco, pigmented food, or due to the biological aging process.
NON-VITAL BLEACHING is a specific procedure for whitening the teeth that are not living anymore, like dental colour change after root canal treatment. This procedure is also known as Internal bleaching, which can lighten the tooth from the inside out.

In-office Tooth-Whitening should be done only under a dentist's supervision. However, it is showing results faster and making teeth brighter. This is because the bleaching materials are much stronger, and the LED light used during the procedure will improve the effectiveness of the whitening process. The most dramatic results-teeth get two to eight shades brighter and usually take several 45 to 60-minute in-office visits.

Clinical studies support the effectiveness and safety of home-use bleaching gels when used appropriately. 


Ask our
Dentists in Hamilton
about your best
Teeth Whitening options

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Why Zoom whitening is the best choice?

Hi, I’m Dr. bill Dorfman creator the zoom tooth whitening system and member of the extreme makeover team. Everybody understands the importance of a smile, it’s the first thing people notice about you, but often teeth become discoloured due to coffee, wine, tea, cigarettes, aging, and even genetics.
Now there’s a solution! 

Want your teeth white? 
Really white? 
Really fast? 

Then zoom!

The Zoom Whitening process represents a revolution in dental technology that has allowed thousands of dentists worldwide to brighten teeth an average of eight shades in about an hour.

Zoom is the ideal solution for those who want to get their teeth their whitest without waiting weeks or months for the results, and the results with zoom are truly amazing.

I’ve never really thought about my teeth before if they were white or not! But recently I got married. When I was picking out my wedding dress, it just kind of hit me that my teeth, especially next to the dress, weren’t so white! 

I work with people all day long. Confidence is so important in my business. When I feel good about myself, I have more confidence. I never really liked the way my teeth look, to begin with, and it certainly didn’t help to be a heavy coffee and soda drinker. I definitely made matters worse. 

I have two kids: three and five. Sometimes my mornings are so hectic. I don’t even have time to take a shower, much less put on any makeup and forget about exercising and reading! I’m not complaining; this is a really great time in my life. 
But sometimes I feel like I don’t have enough time for me, and whitening my teeth was something I always wanted do!

Do both in my private practice and as a dentist on Extreme Makeover, I’ve witnessed a life-changing power of a brighter smile. Whitening a smile with zoom can be one of the easiest ways to improve your appearance, raise your confidence, and increase your quality of life. 

It only took about an hour to do, and I couldn’t believe the difference to my teeth.

The Marvel of this tooth whitening breakthrough is that you can whiten your teeth an average of eight shades in about an hour. Talk to your dentist about zoom today.  
Results could take weeks or months when using store-bought options for just a few shades of whiteness.

With Zoom, you get maximum whiteness in about an hour, and during the procedure, you can sit back, listen to music or just relax. It’s that easy!

I’ve always been self-conscious about my teeth; it affected the way I felt about myself. When I don’t feel good about myself, it shows in the office, in the boardroom, at home. It was affecting how I was relating to people even on dates, especially on dates I felt like I couldn’t even be myself. 

One of my mom’s friends is looking a lot better than usual, and I asked her what had changed? She said she had been Zoomed. 
Her teeth looked beautiful. I asked her: how she possibly found time? She has four kids and a part-time job. She said it only took an hour. I was shocked. 

With my teaching job, I don’t have a lot of time or money on top of trying to plan my wedding. Before I looked into zoom, I tried some store-bought options, and I hadn’t been satisfied, so I wasn’t sure if it was gonna be worth it. But I have to tell you it was so completely worth it. I mean, it was life-changing. It made me feel so good about myself. It was so easy and such a good decision. 

How does the Zoom procedure work?

It’s easy; your dental professional simply covers your gums. a procedure that’s quick, painless, and completely safe. once the teeth are isolated, the revolutionary zoom teeth whitening gel is applied.

The Zoom gel is a scientifically developed hydrogen peroxide formula which when activated by the unique zoom light, bleaches the coloured substances from your teeth.

Clinical trials have proven that zoom is completely safe, and it only takes about an hour. 

I dropped my daughter off at 9 a.m. at her preschool, and I went straight to the dentist. Once there, it felt like the first time I sat down in once; I wished to treatment take a little bit longer. I actually fell asleep during the treatment. When they woke me up, my teeth were white, and I still had time to go to the market. When I picked my daughter up, the teacher noticed something looked different. She said I looked younger and well-rested. Feed me well rested! That’s a laugh. I just gave her a big white smile. 

Few things in life offer such immediate gratification talk about a win-win situation. Zoom is a great value for the money, and the payoff has definitely been high. In terms of confidence, I couldn’t afford not to. Both work and dating are better than ever.


My wedding was so wonderful. People kept coming up to me and telling me how beautiful I looked and how amazing my smile was. I really was a bride all in wait. 


To find out how you can get your teeth their withest, simply ask your dental professional. A quick evaluation will show you your whitening potential with zoom. Remember, only a dentist can get your teeth their withest.



Don’t put off the benefits of a beautiful new smile another minute! 


Life’s too short start smiling today.

Get your ZOOM!
Teeth Whitening Treatment
in Hamilton Ontario now!

 Professional Teeth Whitening
Before & After! 

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After using Philips Zoom take-home for two weeks, David’s smile was 13 shades whiter.
Watch the story...

Before her college graduation, Dani touched up her smile with Philips Zoom. 
Watch the story...

A self-proclaimed "dentistphobe," Allen decided on a whim to try whitening to freshen up his appearance. 
Watch the story...

Due to significant restorative work and a history of gum disease, Diana had always been hesitant to whiten. Now, she will continue with her restorations to match her whiter smile.
Watch the story...

Jonathan erased years of discoloration caused by chewing tobacco with Philips Zoom.
Watch the story...

It’s so worth it
A pearly, whiter smile and confidence for years to come?
Now that’s a worthwhile investment.

Who is a candidate for teeth whitening?

Almost anyone. Including:

Patients with moderate yellow surface stains

Patients who recently completed orthodontic treatment

Patients who experience dentin hypersensitivity

Patients with dark or tetracycline staining

Patients who have periodontal disease


How much does Zoom Teeth Whitening cost in Hamilton, ON?

The price of The Professional in-office Zoom whitening (White Speed) In Spinel Dental Hamilton clinic is just CAD 399 (Reg. CAD 599). The whitening special offer service includes:

Primary consult with a dentist for procedure eligibility assessment

About an hour of in-office whitening session (Prep time maybe vary)
Custom made whitening tray for future in-home whitening touchups
take-home Zoom whitening gel syringe to continue whitening at home

Philips Zoom WhiteSpeed, the #1 patient-requested whitening brand¹, is clinically proven to whiten teeth up to eight shades in 60 minutes² and has clinically superior results and efficacy versus other professional whitening alternatives. In a study, WhiteSpeed provided over 50% better results than leader non light competitor immediately following the procedure and after seven and 30 days.³ When combined with pH booster in the whitening gel, WhiteSpeed's advanced blue LED technology greatly accelerates the whitening process, delivering dramatic results your patients will love in just one office visit.

1 In the U.S.  

2 Excluding prep time
3 Compared to leading non light competitor


What is Teeth Whitening sensitivity?

Zoom professional whitening is not a painful procedure; however, there may be minor discomfort due to tooth sensitivity in some patients. In such cases, this condition is typically healed within a few days of undergoing the Zoom whitening procedure. 
Most of all, this sensitivity is generally pre-existing tooth sensitivity that can be minorly worsened from the Zoom procedure. But again, this is a temporary and minor reaction and easily treated.
We also provide Relief ACP gel to relieve tooth sensitivity, it is the only FDA-cleared dual-action sensitivity relief product available. Its proprietary formula combines the speed of chemical sensitivity relief from potassium nitrate with the profound, long-term relief of amorphous calcium phosphate and fluoride, which precipitates hydroxyapitite and fluorapatite, occluding the dentin tubules. This highly effective formula is ideal for patients who suffer from tooth sensitivity caused by gum recession, root exposure, post root planning, and whitening. 
Watch the video explainer about the tooth sensitivity causes and how Relief ACP can help to relive the discomfort.


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 | Your Hamilton Neighborhood Elegant Dentistry

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